The Green Earth Appeal is proud to be in an environmental and social partnership with Caesars Entertainment.
The Green Earth Appeal was formed to provide the poorest communities in the developing world with the opportunity to remove their dependence on unsustainable aid. Through the provision of education, infrastructure, and practical resources, which leads to the provision of high-volume high-yielding fruit trees, we have created a sustainable environment for future generations.
“Poverty, let’s make it yesterday’s news”
Exit Strategy Aid
We call our aid process ‘Exit Strategy aid’ because it is designed, from conception, to be self-financing following an initial period of investment.
Traditional aid development models are failing because projects generally only last as long as the external funding does. By empowering communities to create co-operatives, the need for ongoing finance and support reduces significantly.
On 7 December 2009, the Green Earth Appeal became, at the time. one of only 48 tree planting partners of the United Nations Environment Programme’s Brillion Tree Campaign.
The Programme announced: "On the opening day of the United Nations Climate Change Conference in Copenhagen, we are happy to welcome the Green Earth Appeal as a partner of the Biillion Tree Campaign. Trees are a legacy for future generations."
The Billion Tree Campaign has now been changed to The Trillion Tree Campaign.
The Trillion Tree Campaign was inspired by Nobel Peace Prize Laureate Wangari Maathai and is carried out under the patronage of Prince Albert II of Monaco.
When a business executive in the United States told Professor Maathai that their corporation was planning to plant one million trees, her response was: "That’s admirable, but what we really require is to plant a billion trees". That target was reached, and the mission continues.
Through the planting of high numbers of fruit trees in tropical locations, we are enabling the sequestration of large quantities of CO2 from the environment. This counterbalances the unavoidable negative environmental impact of the commercial activities, both of our partners and their clients.